From Digital Assets to Digital Experience

A digital asset management system (DAM) is the technical and management platform that not only helps us find and use media but also maximizes the business value we get out of it. There are many options, with many features, to help us manage our growing collections of files, which can include metadata and even social data.

This e-book helps to demystify the world of DAM so you can choose the right solution for your organization. Our four expert authors provide guidance on creating a DAM strategy, collecting business requirements, evaluating vendors, planning for innovation and working with a team.

Articles in this e-book include:

• Laying the Right DAM Path
• The Future of DAM: What Users Want
• How to Choose the Right DAM System, and more