Avoiding Content Marketing Scale Failure

How many digital experiences have you created today? That might seem like an odd question – but increasingly it’s one marketers need to address. Content Marketing, and the process of creating valuable content-driven experiences for customers, has become a core piece of successful marketing. In fact, according to WoodWing's latest, 2016 research, the vast majority (85%+) of both B2B and B2C marketers are doing some form of content marketing.

Great content marketing takes a village. And while collaborative workfow isn’t terribly sexy – having it solved is what powers a content marketing initiative that scales.

Included in this white paper:

• Why teamwork and findability equals scalability
• How marketers can find the assets they need in a timely manner
• Ways to streamline a collaborative approval process