Making the Case for Digital Asset Management in Retail

Ovum carried out a survey of retailers to better understand retailers’ current practices and attitudes to the management of digital assets, as well as their understanding of DAM. In the survey, 250 retailers were interviewed via telephone, with an even split between the US and the UK. The majority of retailers communicate via a broad range of channels including print, Web, mobile, and social media.

With millions of digital assets, in a variety of formats to be managed, repository sizes can grow extremely quickly. Scalability in a DAM system is considered to be very important by retailers yet clustering, a mechanism to achieve unlimited scalability, is surprisingly not seen as being as important. Organizations should examine the feasibility of adopting a cloud model, which will provide high availability, scalability, and redundancy if they have problems putting in place and managing the infrastructure required for an on-premises system.

Included in this white paper:

• Why users waste a lot of time searching for assets
• How DAM systems provide specialized functionality to manage digital assets
• Making the management of digital assets easy