The Digital Marketer's Guide to Web Platforms

As a digital marketer, you’re likely to hear someone frame this question whenever you’re embarking on a new web initiative. You personally won’t be expected to come up with the answer, of course – that decision ultimately will be made by your web development team or CIO. But if you want to join the conversation, it’s nice to have a working knowledge of the pros and cons of various platforms.

This paper is designed to give you an overview of the major and minor platforms that may be in consideration.

Included in this white paper:

• An overview of the most popular web platforms
• How to begin platform discussions with your IT and experience teams
• Mapping platform advantages and shortcomings to your organization's requirements