The growing pressure to produce content more quickly and with fewer resources has steered marketers towards a popular technology to address these needs: the web content management system (CMS). A web CMS enables you to create and manage content for a wide variety of audiences quickly, easily and cost effectively. The success of CMS software has created a healthy market and a new dilemma for marketing organizations: which CMS is the best choice for your company?
This overview is meant to help you understand the wide variety of features and capabilities available in CMS software today, to better discern which features and capabilities are important to you.
Included in this white paper:
This asset is sponsored by Verndale.