A Guide to Sitecore’s Experience Marketing (xMarketing)

Sitecore’s Experience Marketing (xMarketing) – formerly Sitecore’s Digital Marketing System (DMS) - has created a lot of buzz in the world of digital marketing. And with the latest version, marketers will find enhanced features and functionality within the xMarketing platform – a combination of leading-edge digital marketing technologies in analytics, personalization, email, testing and automation into one product, allowing you to reach, nurture and convert customers more easily and effectively.

This eBook provides a detailed introduction to Sitecore’s Experience Marketing features, and acts as a how-to guide to help determine your brands digital maturity and Sitecore xMarketing readiness.

Included in this e-book:

• A look at the digital marketing maturity model
• How xMarketing measures the business value of each visit
• How to engage in a more personalized conversation