Travel & Hospitality: 3 Things to Know About Adobe Experience Cloud
Engaging the 21st century consumer with new martech intelligence
We live in the age of the mobile, digital traveler — mobile has outpaced desktop and the trend is not slowing.
While it’s true that deep digital engagement in the travel and hospitality industry spans several generations, Gen X, Millennials and Gen Z are more likely to engage with brands through their mobile devices.
Advances in technology — such as machine learning and AI — provide greater opportunities to act on the mountains of data you are sitting on today, while improving customer experiences. The industry is no longer merely focused on understanding the current snapshot of the customers' journeys. To stay competitive, you must embrace predictive intelligence.
- The latest digital traveler data and trends
- Adobe Marketing Cloud components breakdown
- Strategies for extending the Adobe platform
- Perspective on the fragemented MarTech landscape