The Evolution of Influencer Marketing

The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good.

Included in this white paper:

• Why all influencers are not created equal
• The growing complexity of influencer marketing
• The five influencer attributes that matter most