The Digital Marketing Maturity Evaluation Guide
Understand the 8 stages of growth and assess your present development
Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.
Included in this guide:
- An overview of the digital marketing technology landscape
- How to evaluate your organization’s marketing maturity
- 8 proposed stages of marketing development
This guide is sponsored by Telerik Sitefinity.