The Ultimate Guide to Personalization
How to boost customer engagement through enhanced relevancy
There is a new Gold Rush going on right now, and the gold of the 21st century is data. There is a wealth of methods to put your company’s data to work; by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire.
This guide will get you a step ahead, because you will be armed with strategies to set the groundwork for an optimized, ever-improving plan to drive bottom-line impact using personalization.
Included in this guide:
- How personalization works
- Personalization according to the customer journey
- Picking a personalization strategy
This guide is sponsored by Telerik Sitefinity.