Web Experience: The Center of Your Digital Universe

Gartner predicts that by 2018, more than 50% of organizations will redirect their investments to web experience innovations.

Your customers interact with your brand across a digital landscape of locations, devices and tools. If you want your customers to stay loyal, you have to invest in their experience.

Sounds simple enough, right? Well, the tricky part is that today’s customer is more sophisticated and demanding, as well as always connected and mobile. Your website and overall digital presence is more important than ever, as is the need to provide engaging online experiences.

This e-book shows how a personalized web experience management leads to increased engagement in your content, as well as increased conversions and ROI.

Inside this e-book:

• Definition of web experience management
  
• What to look for in a service provider
  
• A look at conversion optimization