Analysts agree that cultivating and measuring user adoption is imperative for delivering the most business value from your social software. Forrester Research has found that adoption is the leading indicator of social business success. Plus, MIT Sloan Management Review cites that the businesses that are making the greatest progress toward becoming a socially connected enterprise focus rigorously on measuring what matters.
Included in this white paper is an engagement scorecard that enables you to track the metrics most critical to user adoption and engagement including user conversion and participation, community and colleague connections, user and community activity levels, and knowledge sharing across your organization.
Included in this white paper:
This white paper is sponsored by Sitrion.