Winning The Customer Experience Game
Digitize end-to-end customer experiences
As customer expectations evolve, a company’s ability to modify the technologies that support customer journeys can make the difference between a happy customer and an ex-customer. CEOs increasingly task their CIOs with helping to shape winning customer experiences through digital technologies. But how can CIOs deliver?
To provide the answers, Siteworx turned to CIOs in leading customer experience companies — those at the top of Forrester’s Customer Experience Index (CX Index™), US Consumers 2015 — and asked them the secret of their success.
Included in this white paper:
- Why high-value customer experiences lead to business growth
- Reasons CIOs must reshape tech management
- Measuring tech management from the outside-in
This white paper is sponsored by Siteworx.