Building a Winning B2B eCommerce Strategy in the Age of the Customer

B2B commerce is growing and changing at break-neck speed. In the past, B2B companies depended on offline resources to drive sales efforts and influence buyer behavior. Today, B2B customers are savvier, using multiple digital channels to research and purchase. As buyer demographics shift in favor of millennial digital natives, this trend will only accelerate. 

To stay ahead, learn the key elements of a winning B2B ecommerce strategy in the age of the customer.

Included in this white paper:

• Developing a multi-channel approach
• Streamlining to enable self-service capabilities
• Adopting a B2C mindset