10 Effective Personalization Tactics

Most people struggle to implement and scale successful personalization programs.

Personalizing digital experiences — whether via your website, in e-mail or across social channels — requires delivering content that takes into account the context of each customer's current and previous interactions.

This so-called "context marketing" empowers businesses to know every customer a bit better and shape their experiences such that they are increasingly relevant over time and at scale.

For you to achieve this objective, you must tap into the visitor's journey at multiple points and across multiple channels — you must be turning these digital signals into organizational smarts.

What's inside:

• Understanding personalization vs. context marketing
  
• The challenge of personalizing first impressions
  
• Strategies for better leveraging geo-location