Personalized, one-to-one website content has been the marketer’s dream for almost the entire twenty year history of the commercial web.
For years, personalization was the perennial “next big thing,” but there are many good reasons why it didn’t take off sooner.
Like it or not, most companies face a future in which their commercial success — and ultimately their existence — will depend on their ability to create, offer and optimize superior digital customer experiences.
In this report:
This analyst report is sponsored by Sitecore.