WCM in 2014: Full circle from Stagnation to Innovation

Strategies for WCM vendors over recent years have centered around efforts to pivot into digital marketing rather than B2B or Intranet requirements. But rather than generating significant revenues for WCM vendors, incumbents in digital marketing have instead generated revenue of their own by simply bundling their own 'good enough' WCM technology into broader suite offerings.

Hence today, WCM is only about $1.5bn in size as a stand-alone market, has slow-to-neutral growth and is not likely to grow significantly over the coming years. Even so, there is some potential here for reinvention, fresh disruption and new approaches to old problems to emerge.

This white paper explores:

• 3 major disrupters that were previously missed
• 3 trend buckers on the market
• Investment research and market sizing