Successful Customer Experience Calls for Customer Insight
Empowered consumers and the dream of personalized interactions
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed.
In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
This white paper explores:
- How to give customers what they want
- Behavior-based research tips
- Creating two-way conversations with customers
This asset is sponsored by Sitecore.