InfoTrends Compares 3 Leading WCM Vendors

Today’s consumer is bringing greater expectations and preferences on how they want to engage with brands. Experiences across all channels, especially the web, need to understand the wants and needs of the consumer as well as the context of a specific interaction. Those companies that can offer these types of customizations across their websites not only offer a better user experience, but are also building brand loyalty with site visitors.

It is for this reason that web content management (WCM) is such a critical tool in the development of online relationships with consumers. Since WCM is a strategic platform to encourage customers to a company, it is important that companies choose wisely when looking to invest in a WCM Vendor.

Included in this white paper:

• A WCM solution comparison
• The cost reduction for each solution
• Revenue growth among the WCM solutions