Inbound Marketing and Automation - A New Approach
A complete guide to successful B2B marketing strategies
Marketing has changed dramatically over the past few years — not by choice, but out of necessity. As customer preferences and habits change, marketers have been forced to adapt and refine their marketing tactics, going wherever buyers go and evolving as buyers evolve.
In an environment dominated by digital, marketing automation and other marketing technologies are an important part of a successful B2B strategy. Inbound marketing is most effective when paired with a solid lead maturation plan and marketing automation can help to keep leads flowing seamlessly, from click to close.
This e-book shows a new approach to successful B2B marketing.
Included in this e-book:
- Main definition of inbound marketing and automation
- Major benefits and strategy of inbound marketing
- Key role of marketing automation defined