The Campaign and Lead Management Technology Evaluation Report

Looking to build a shortlist for a digital marketing technology platform?

This comprehensive product evaluation critically evaluates the strengths and weaknesses of 10 Marketing Technology options. It categorizes MarTech options into two categories: Digital Marketing Platforms and Campaign and Lead Management Technology.

Providing an in-depth evaluation for each product reviewed, buyers can use this as a starting point to seek the right fit for their specific needs.

Inside this excerpt:

• A summary of IBM's Enterprise Marketing Mgmt/Social Media Analytics capabilities
• How IBM's marketing automation services really work
• Potential roadblocks and benefits of IBM's social and marketing analytics features