4 Technology Pillars for High-Performance Campaign Execution

Over the last two decades, buyer behavior in consumer and business markets has changed beyond recognition. Buyers have online access to an unparalleled amount of information, especially about the products and services they are interested in purchasing. The power has shifted from seller to buyer, and buyers are demanding high-quality content to inform, engage and educate.

This e-book looks specifically at the vital role that Marketing Operations plays in today’s marketing organization and the mission-critical technology these teams need for successful campaign execution.

This E-Book covers: 

• The expanded role of marketing operations
• Why every marketer needs marketing operations skills
• Campaign execution as a core competency