report
Digital Marketing Maturity: The Results Are In
Global survey reveals the status of digital business transformation
Marketing’s mission of continuous customer engagement depends on the ability to efficiently modify strategies and tactics in response to rapidly changing markets.
Progressive marketing organizations have integrated and aligned technology systems and processes, and can centrally analyze data from various customer interactions. They have a higher level of digital marketing maturity, making it easier to digitally transform their business.
Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals to gauge the level of digital marketing maturity across various verticals and company sizes. This white paper contains the results of their research.
Included inside:
- Usage levels of marketing technologies
- Top trends of integrating marketing systems
- Key insights on leveraging big data and analytics
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This report is sponsored by Progress Software