A Cloud Platform for Digital Business

A digital business is an enterprise that embraces technological advances in a way that empowers customers, optimizes business operations, fuels innovation, capitalizes on new business models, and increases profits. To a certain extent, every company must become a digital business as organizations in both the public and private sectors respond to digital disruption. There is increasing pressure to act more quickly and reduce time to market for products and services. Digital innovation is rising—along with customer expectations.

This paper explains how middleware can become the foundation of a digital cloud platform that allows you to create or enhance applications, business processes, and entire line-of-business offerings— without major retooling and while leveraging your existing assets and investments.

Included in this white paper:

• Motivating factors for becoming a digital business
  
• Five components of digital leadership
• Crafting a digital identity