Selecting a Web Experience Management Solution, 2016–17
Digital transformation to address the needs of the millennial generation
Ovum estimates the market to be worth about $4bn and projects it to rise to approximately $6.5bn by 2020.
The lines between WEM, e-commerce, and marketing automation are also blurring as WEM vendors buy e-commerce and marketing automation vendors to offer end-to-end digital marketing solutions, and marketing automation and e-commerce vendors begin to move into the WEM space, again largely through acquisition.
This report compares and ranks competitors in the Web Experience Management market.
Inside this report:
- Key findings of the research
- Inclusion and exclusion criteria for the vendor solution selection
- Market and solution analysis