How Content Technologies Shape the Total Digital Experience

Digital experiences matter in our customer-centric world.

Whatever your business, digital content is the glue that engages customers. To shape customers’ experiences you must take control of all the content your organization produces and use the right tools to manage it.

This begins with a shared repository to capture and store different types of content easily and readily distribute it to people and digital destinations. It extends to include tools designed to weave various assets into specific experiences.

This e-book shares four real-life stories about weaving content technologies into valuable and promising digital experiences, enabled by a modern content platform.

Inside this e-book:

• The business value of a total digital experience
  
• A contemporary environment for managing content
  
• Personalized experiences for competing in the attention economy