The Forrester Wave™: Digital Asset Management For CX, Q3 2016
The 12 providers that matter most and how they stack up
Valuable customer experiences will be the primary factor that differentiates brands that win, serve, and retain customers in the next decade, and application development and delivery (AD&D) pros must source new technologies to support this imperative. Customers’ interactions with your firm rely on the content you produce at every interaction point.
DAM is now a critical component of the digital experience technology architecture to support that valuable customer-facing content. As DAM needs evolve, Forrester expects the market will continue to consolidate around a few key players. This report shows how each provider measures up and helps AD&D professionals make the right choice.
Key Takeaways of the Report:
- Leaders of the pack, competitive followers and those who lag behind
- AD&D pros look for deeper support for interactive content
- Workflow, marketing support, analytics and cloud are key differentiators