Forrester Vendor Landscape: Digital Asset Management
Cloud, convergence and analytics will disrupt the market
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented and relatively few big-name vendors offer DAM solutions.
This Forrester report, provided complimentary by OpenText MediaBin, categorizes DAM vendors to best fit the most common use cases, details the market dynamics that AD&D pros should be aware of & provides suggestions on how to strategize around DAM purchases.
Key Takeaways of the Report:
- Why DAM is a critical part of the digital experience tech ecosystem
- New technologies, tools and platforms in the market
- Three use cases supported by best-in-class DAM