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Forrester Vendor Landscape: Digital Asset Management

Cloud, convergence and analytics will disrupt the market

Forrester Vendor Landscape: Digital Asset Management

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented and relatively few big-name vendors offer DAM solutions.

This Forrester report, provided complimentary by OpenText MediaBin, categorizes DAM vendors to best fit the most common use cases, details the market dynamics that AD&D pros should be aware of & provides suggestions on how to strategize around DAM purchases.

Key Takeaways of the Report:

  • Why DAM is a critical part of the digital experience tech ecosystem
  • New technologies, tools and platforms in the market
  • Three use cases supported by best-in-class DAM
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This report is sponsored by OpenText