Magic Quadrant for CRM Lead Management

The market for customer relationship management (CRM) lead management applications continues to grow, evolve and mature. CRM lead management processes take in unqualified contacts and opportunities from a variety of sources. These include web registration pages and campaigns, direct-mail campaigns, e-mail marketing campaigns, multichannel campaigns, database marketing and third-party leased lists, social media for CRM, other social media and trade shows

This report evaluates 17 CRM lead management vendors based on lead management functionality, thriving partner ecosystem and roadmap.

Included in this report:

• Quadrant descriptions for CRM providers
• Criteria for selecting the vendor that suits your organization
  
• Major market trends in the past 12 months