Marketing Essentials: The 8 Reports You Need to Succeed

Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-colored brochures. But this is all starting to change.

Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on program performance — and confidently answer questions from the C-suite. 

Included in this e-book:

• The key high-level metrics to track as you run reports
• How to perform detailed, comparative channel analysis
• The 8 essential reports — from top-of-funnel analysis to complex opportunity influence