Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-colored brochures. But this is all starting to change.
Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on program performance — and confidently answer questions from the C-suite.
Included in this e-book:
This e-book is sponsored by Marketo.