Creating a Great Mobile Strategy
Mobile is a critical part of the customer journey — get it right
Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board.
However, not every mobile marketing tactic makes sense for your particular business, so you need to diligently consider the options.
Read this e-book to better understand how to model mobile customer personas and mobile customer journeys, define your goals for mobile marketing and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Included in this e-book:
- Key tips for defining in your mobile roadmap
- Ways to dramatically enhance mobile engagement
- Guidance for mobile customer lifecycle modeling and analysis
This e-book is sponsored by Marketo.