The Definitive Guide to B2B Social Marketing

Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving towards the idea that every marketing campaign must be social.

As a marketer, you need to learn to leverage social media – for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. You have to do more than social media; you have to do social marketing.

Download this definitive guide, sponsored by Marketo.

Included in this guide:

• Why your business needs social marketing
• Developing a social marketing plan and policy
• Tools for social marketing success