Some brands get away with taking a casual approach to their customer experience. But, unless you’re one of those imaginary organizations, you’re probably not getting away with anything. In today’s Age of the Customer, intelligent companies have a distinct advantage over their lackadaisical counterparts.
Fortunately for companies that aren’t as “with the program” - the VoC program, that is - there are facets common to all successful brands, which can be learned and adopted with relative ease.
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This asset is sponsored by InMoment.