What is Marketing Automation?

Marketing automation began as a way to use technology to make up for deficiencies in the traditional, manual process of marketing. Here’s a problem though: The “What is marketing automation?” conversation assumes that everyone understands what aspects of the marketing process are going to remain manual, versus those that will be automated.

Adding to the confusion, the “marketing automation” community has also given some new, high-tech names to familiar, traditional tasks. This well constructed guide clears all this up.

Included in this guide:

• Shortcomings of the traditional manual marketing process
• How your ROI can grow if you use marketing automation correctly
• Core concepts and specific vocabulary