How to Adopt Marketing Automation
Overcome these historical barriers to project success
As the marketplace for marketing automation continues to grow, many organizations are looking to implement marketing automation for the first time. This can be a daunting and intimidating change for a business. However, if you want to compete with changing trends, stay ahead of the marketing curve, and outshine your competition, don’t let the challenges or historical barriers to marketing automation stop you from moving ahead. According to one estimate, only about 7% of companies in the U.S. have adopted marketing automation. This number is even less for organizations with annual revenue between $1-100M.
Included in this white paper:
- Understand marketing automation's historical challenges
- Insider tips for platform procurement
- Things to know when implementing your solution for the first time
This white paper is sponsored by iContact.