Embracing Analytics as a Competitive Strategy for a Midmarket Organization

The use of analytics will define the successful midmarket business of the next decade, just as it will define the successful larger organization in this information age. 

The most successful organizations are ones that can react the quickest to (or even proactively anticipate) changes in the market place. Midmarket companies can take advantage of their smaller size by being more agile and quicker to change, or even reinvent themselves, to respond to the market. 

Included in this white paper:

• Common challenges for midmarket companies
• The different data stores at work in midmarket companies
• Data warehouse appliances for the midmarket