Do You (Really) Need a Marketing Video?
The importance of a comprehensive video marketing strategy
Do your marketing videos deliver maximum ROI?
According to the Content Marketing Institute, 79% of marketers say that they use video as a key component of their content marketing and 72% say their top priority is producing more engaging content. But what do marketers get in return for video investments?
A well-designed and executed video marketing strategy is the key to delivering these types of results. But how do you actually plan and execute one?
This white paper takes a look at the elements of a successful video marketing strategy.
Inside this white paper:
- Using video across all of your marketing channels
- Short-form versus long-form video
- Measuring the effectiveness of your video campaigns