Do You (Really) Need a Marketing Video?

Do your marketing videos deliver maximum ROI?

According to the Content Marketing Institute, 79% of marketers say that they use video as a key component of their content marketing and 72% say their top priority is producing more engaging content. But what do marketers get in return for video investments?

A well-designed and executed video marketing strategy is the key to delivering these types of results. But how do you actually plan and execute one?

This white paper takes a look at the elements of a successful video marketing strategy.

Inside this white paper:

• Using video across all of your marketing channels
  
• Short-form versus long-form video
  
• Measuring the effectiveness of your video campaigns