In ever-changing business environments, deriving business value from information remains a constant objective for IT and business professionals. To meet this goal, organizations must use information to make faster and more accurate decisions than ever before so they can innovate effectively and maintain a competitive edge.
Enter big data—a compelling yet challenging phenomenon that holds the potential for great benefits. Organizations can leverage big data to generate new insights that can lead to new markets, new offerings and new approaches. But to realize the opportunities posed by big data, organizations must begin to move to a new, stronger foundation of trusted information: the next-generation data warehouse environment.
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This asset is sponsored by IBM.