Achieve Dramatic Financial Benefits from Web Redesign

BSI (British Standards Institution) relies on its websites to generate leads and earn revenue but they were not performing. Abandonment levels were up, click-through rates and conversions to sales were down. A complete redesign was supported by HP Optimost analytical testing and the improvements have been dramatic.

In this case study, find out how BSI sampled a number of testing and optimization solutions, but rejected them because they would require additional headcount, put more pressure on an already busy IT department, or be too labor intensive to implement.

Included in this case study:

• From low conversion rates to success through effective testing
• Benefits of setting up and testing directly without having to rely on IT
• How a proper testing tool can help you successfully redesign your websites