Supported by a proliferation of price comparison sites, more people than ever are now buying their insurance online and competition is intense. To increase their market share, insurance providers must ensure that their websites successfully engage with customers and convert visits into sales.
Frontline’s sales conversion rates were below average and Online sales account for over 80 percent of UK insurance business. Frontline was quick to take action with a new optimization strategy to test and improve its sites. Its conversion rates have now made it an industry leader.
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This asset is sponsored by HP Optimost.