Enhancing the Value of Optimization Investments
Connecting optimization and web analytics data
Today’s digital marketers realize they must provide visitors with highly personalized and relevant online experiences. Achieving their website goals – whether increasing purchase volumes, order values, or engagement – requires understanding their visitors’ motivations and behaviors better so they can target them accordingly.
To access this broader data, generate deeper insight, and act on it, a growing number of digital marketers are integrating their optimization data into third-party web analytics platforms.
Included in this white paper:
- Five important questions to ask yourself to kick-start your integration
- Getting the most out of multivariate (MVT) data
- Connecting optimization and web analytics data
This asset is sponsored by HP Optimost.