Today’s digital marketers realize they must provide visitors with highly personalized and relevant online experiences. Achieving their website goals – whether increasing purchase volumes, order values, or engagement – requires understanding their visitors’ motivations and behaviors better so they can target them accordingly.
To access this broader data, generate deeper insight, and act on it, a growing number of digital marketers are integrating their optimization data into third-party web analytics platforms.
Included in this white paper:
This asset is sponsored by HP Optimost.