The Case for a Hybrid Web Optimization Strategy

A decade ago, only the most innovative companies had the skills and resources to optimize their websites based on customer data. Since then, vendors have entered the space with a range of solutions, from self-service testing to professional managed services that take the burden off the organization entirely. This white paper discusses the pros and cons of each model, and explains why a hybrid solution that delivers the best of both and is the wisest choice for agility, testing quality, and the greatest return.

Included in this white paper:

• Considerations when creating a web optimization strategy
• Am I better off with a Managed Service approach?
• The benefits of a hybrid approach