5 Steps to a Better Web Optimization Program

Optimization can be a formidable business enabler. It aligns web development with strategic goals and helps us understand the exact impact of any website change before we invest in it. It allows visitors to tell us their likes and dislikes through data and helps us prioritize investment decisions based on that data rather than gut feel, accumulated experience, or internal politics. Yet the road to optimization maturity is not an easy one. As organizations move up the optimization maturity curve there are common barriers inhibiting their progress.

However, with the right approach, these barriers can be easily overcome.  

Included in this white paper:

• Reaching web optimization maturity
• The 5 steps to success
• Get it right from the outset