White Paper: HP Autonomy’s Multichannel eCommerce Solution

Today’s customers make purchasing decisions in many ways. They pick up suggestions from friends via social media, use tablets to browse e-stores, and scan product bar codes with smartphones to check prices. The increasing adoption of handheld devices and the proliferation of social media are driving up online sales, a trend that is expected to continue into the foreseeable future. As customer touch points increase and overlap, marketers have the opportunity to interact with customers every minute of every day.

Included in this white paper:

• Create more personalized customer experiences
• Optimize websites by making them more dynamic
• Perform advanced analytics to achieve goals