white paper
Integrated Content Strategy
Syncing content management and content marketing efforts
The world of content management and content marketing has been turned upside down.
In the past, websites usually delivered the same experience for every visitor. Now, web teams are increasingly customizing the user experience based on personas and behaviors.
Only by syncing your content management and content marketing initiatives can you create a truly integrated content strategy.
In this white paper, you will know how integrating content management and content marketing create an optimized lead generation engine.
Inside this white paper:
- Evolution of web content management
- Principles of web content marketing
- Cohesive web content strategy
Get the white paper
This white paper is sponsored by Hannon Hill