3 Challenger Brands Who Won Big

The history of business, like the history of the world, is packed with stories of small players who won big by challenging the great and mighty. How do they do it? Challengers often win by changing the rules of the game. Under the right market conditions and with the right strategy and execution, challenger brands can become the next generation of leaders.

In this paper, we look at three challenger brands who have enlisted referral marketing programs to fuel their growth.

Included in this white paper:

• Why you should target savvy online shoppers
• Why challenger brands are becoming the new norm
• Making the most of online referral programs