Digital Tactics for Customer Acquisition

Digital is a critical source for brand building and direct marketing. But how is digital being used to acquire customers? Gigaom Research addressed this question by surveying 300 U.S. digital marketers to understand how they are using digital-marketing tactics across the marketing funnel, spanning awareness, customer acquisition, conversion, and retention.

Included in this report:

• Places marketers often allocate their budgets
• Digital marketing programs most effective at retention
• Characteristics that best define social media marketing