How Referrals and Other Top Channels Drive Retail Revenue
Referral marketing is the digital-marketing 'dark horse'
Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly. The marketer’s goals determine which program(s) they will use, based on their effectiveness towards hitting them. What digital tactics are retail marketers using today? What are they trying to accomplish with them? Which tactics do they think work and which don’t? Where are they spending their money? Extole surveyed over 300 people responsible for marketing and technology within retail organizations to find out.
Included in this white paper:
- Digital budgets and spending
- On the rise: social, email, and referral
- In retreat: paid search, content, and affiliate
This white paper is sponsored by Extole.